ClarkeLLC
The truth about SEO is that Google, Yahoo and MSN are a lot smarter than the vast majority of SEO experts.

What works consistently is simply, good content.

Any "trick" the SEO Experts may know has long been known by the Google's, Yahoo's and MSN's of the world.

First: The search engines don't publish their ranking criteria. Anyone who says they "know" is guessing or repeating common knowledge.

Second: If they really did know a trick, chances are it will become common knowledge in a day or so and the big three will change their criteria. At best you have wasted time, at worst the big three may penalize your site for trying to "game" them and gain unfair advantage. Look up the term "link farm" sometime.

Build a great site and they will come.